AI agent. Chatbot. Virtual assistant.
You’ve probably seen these terms used interchangeably — but the truth is, they describe very different tools. In 2025, the lines are getting sharper, and knowing the difference can change how you work.
Let’s break it down simply.
A chatbot is a rule-based tool that replies to pre-set questions. It’s like an automated FAQ system in a chat window. You say, “What time do you close?” — it gives you a canned answer.
Chatbots:
They’re useful, but rigid.
An AI agent is a smart assistant powered by large language models and tools like Unify. It can understand, reason, and act — without being spoon-fed every instruction.
AI agents:
This means AI agents think more than they follow.
Here’s how the two would handle a simple task.
Scenario: You say, “Can you remind me to follow up on the sales deck tomorrow at 9am?”
That’s the difference.
Chatbots aren’t going away, but AI agents are proving better suited for:
They save time, reduce context-switching, and help people do, not just ask.
Unify lets you build and customise your own AI agent — right inside WhatsApp. It takes minutes to set up, and it’s not restricted to rigid commands.
You can:
And it all happens in a chat thread you already use every day.
If a chatbot is a pre-recorded operator, an AI agent is a real-time assistant who listens, learns, and acts.
You don’t need to choose between them — but if your work is dynamic and fast-paced, the AI agent is where the future is headed.